We produced this film for Uniled – a leading provider of digital signage service and repair in the UK.
An underlying narrative tells the story of a young boy who views a digital signage screen from his apartment building everyday until one evening the screen malfunctions. Through the animated medium, stylised to show the only colour on offer is that provided by the screens themselves, we show the vast numbers of repairs required throughout the city and how fast, capable and reliant Uniled are in their service. The film culminates in the young boy watching as the screen comes back to life and his obsession becomes apparent.
This film was a complicated piece as there was a narrative that had to flow under a driven corporate message. A lot of artwork was needed to create a parallax environment that kept the camera moving and a murky colour palette that is juxtaposed by the bright colours of the screens that continue to burn through the night with the help of Uniled’s exceptional services.