Evolution of a Horror Movie Poster…

We were tasked with developing some artwork for the new movie ‘Dead Squad’, which is in pre-production for an early shoot in 2017.  This monster/horror which is due to shoot in Bali, is being directed by our good friend Dominik Hauser and looks to be a lot of fun. When Dom asked us to work on the poster concept we jumped at the chance. Taking in the key elements of the script, tropical locations, impending doom and monsters, the idea was to create an image that tantalised the tastebuds but didn’t give everything away. Dom was blown away by the design and off the back of this, we are now developing some last minute production and monster designs to help Dom realise his vision.

Check out the process from initial sketch through to full rendered poster and follow the development of the film at:

https://www.facebook.com/DeadSquadMovie

creative-bone-dead-squad-movie-poster-design-process

 

 

Making music with machines….

We commenced video production and filming for long time client Endoline last week, a project under wraps at the moment but shot for exhibition season, lets just say this machine will make more than just boxes by the time we’ve finished with it…..

endoline-shoot

Arcade Madness….

We all need to let off steam and no better way than so retro arcade classics….well that and a little bit of Father Ted….

 

One is small, the other is far away……

creative-bone-arcade-machine

https://www.youtube.com/watch?v=dS12p0Zqlt0

Ident Magic…..

A magical start to the new year at Creative Bone. Dean Maudsley – magician, sleight of hand artist, watch thief and all round top geezer, came by and asked if we could create a small intro clip for his video content. Dark and mysterious was the goal and I think we achieved that nicely. Looking forward to working with the kleptomaniac in the future.

3D sculpting and Creative Bone….

At Creative Bone, 3D sculpting has never been more important. As traditional illustration pushed into the digital environment with the help of the Wacom Cintiq, the development from 2D to 3D character and prototype design became a lot more prevalent. Software such as ZBrush, SketchUp and Rhino 3D not only enables us to create in-house 3D characters for video production and animated film services, but also enables us to create fully realised 3D toy design concepts, ready for client approval.

3D environments and character design in the animated video production service we offer, enable us to create a far more cost effective film than that of traditional 2D animation. It also enables us to create characters that can be positioned and rendered out for promotional and print material, a lot quicker and more cost effective than producing a completely new piece of artwork.

Take a quick look at some of our work in production now.

Creative-Bone-3D-Sculpting1 Creative-Bone-3D-Sculpting10 Creative-Bone-3D-Sculpting11 Creative-Bone-3D-Sculpting8 Creative-Bone-3D-Sculpting12

 

 

Heavy metal video production….

A good couple of weeks working with the guys at Biggleswade based Smiths Metals. Completed video production on their new promotion film about the technical services they supply to the metals and materials industry with  great use of a Sony FS700 shooting 800 frames per second to capture a huge pendulum hitting a test material. Mostly shot on a Sony F5 and Prime lenses, complimented by a footage’s great little shark slider, helped produce some great images to match the fantastic content. A good few days edit and another quality video production delivered to a very happy customer. Looking forward to many more with Smiths.

Creative-Bone-Video-Production-Smiths-Metals1  Creative-Bone-video-Production-Smiths-Metals2 Creative-Bone-video-Production-Smiths-Metals3 Creative-Bone-video-Production-Smiths-Metals4 Smith-Metals-behind-the-scenes1 Smith-Metals-behind-the-scenes2

Vodafone comes to Creative Bone….

Working with another exceptional agency based in Lemington Spa, 44 Communications came to us for some imaginative video production for Vodafone. Having worked with 44 a few times before, they knew are work would fit right in with Vodafone and together we produced a great little sting film that VF were very happy with.

 

Creative-Bone-Vodafone2  Creative-Bone-Vodafone3 Creative-Bone-Vodafone1

Serene Bathrooms

Creative-Bone-Serene-Bathrooms.2

We found Creative Bone to be incredibly professional and helpful, not only with filming videos, but also helping us to develop ideas and showing us how to portray the company and personnel in a proficient manner on video.  We had never filmed before but felt like pro’s at the end of Creative Bone’s visit to our premises. A pleasure to work with and we are very happy with the finished result.

Precious Marble

Precious-Marble-Logo

We have been working with Creative Bone for over five years now. They have produced some outstanding video content for us over that period and as well as our design and promotional material they continue to build and maintain our website with great results. I couldn’t recommend Creative Bone more highly; they go beyond the call of duty and produce amazing results. The completely understand our brand and bring amazing ideas and exceptional results to our business.

Marmite Films – Love them or hate them, is there a risk?

Marmite_Cover

 

MARMITE FILMS – LOVE THEM OR HATE THEM, IS THERE A RISK?

At Creative Bone, one of the many types of films that we produce are the love it or hate it film. Only the bravest of brands tend to choose these ideas as they can be risqué but the flipped side of that is that they can generate the biggest rewards.

So Martmite, the nations favorite or least favorite yeast extract, depending on which side your breads buttered, no bun, I mean pun intended. No cupboard condiment has divided the nation more and Marmite have embraced the fact that the nations buying public really do love or hate its product. This has lead to many successful campaigns that have used the negative spin as a positive form of advertising.
So we get to Marmite films, video production and the love or hate emotions that a well thought out and executed viral film can bring to a brand.
Phineas T Barnum has often been associated with the statement ‘There’s no such thing as bad publicity’ and getting your core audience talking about your product, whether good or bad, is still talking about your brand.
But are the grounds of good taste and clever marketing crossing boundaries and although your brand is being talked about, is the publicity harming or enhancing your client base?

There are endless examples of big brand business driving messages with controversial themes.
The Australians seem to embrace the Marmite film whole-heartedly and the beautifully made ‘Set yourself free’ film, as part of the stay in school campaign for the Learn For Life Foundation, is a great example of ‘pulling the wool over the eyes’ of the audience.

Obviously the core market audience is the under 20’s and by tapping into the pretty people, Calvin Klein advert style, they are going full steam ahead on the parody front.
It’s an easy fall as you get sucked into the adventure and laid back style of this group of youngsters as they skip school and head for the beach. The rebellious romance is underlined with its quirky pop soundtrack, completely pulling us in for the ride, but it’s the punch line twist ending that leaves the lasting impression.
This film was designed for the online, social media savvy; call of duty playing, action movie watching generation and it does it well. Its shock tactics both bloody and gory, the message is driven home like a hand grenade sandwich.

 

The Australian viral ‘Break the habit’ a campaign to emphasis the epidemic of childhood obesity is another matter altogether, as it take its dark undertones to new depths.

lastly Hyundai’s ‘Pipe Job’ film depicted a mans failed attempt at suicide by exhaust fumes, as the car in question only emitted water and not carbon monoxide.

The start of the film although nicely shot is uncomfortable for the viewer, within seconds we know what is happening and the performance of the actor drives even further the feeling of impending doom and sadness.
The twist does leave the viewer relieved, but at the same time did Hyundai really want their brand being associated with suicide?

In reality, although the film was never commissioned by Hyundai, as the viral was created by Innocean Worldwide and launched for one day only as part of an experiment, did Hyundai gain huge media attention for their new car off of the back of the controversial viral? Of course they did and even after a public apology disassociating themselves from the ad and the makers, only Hyundai will know the positive or negative connotation it had on their brand or their car sales.
Last year Creative Bone wanted to test the Marmite theory through a clever piece of video production and marketing.
We pitched an idea to Bedford based granite and marble specialists, Precious Marble, which would tap into the Dexter and Hannibal watching community to create a fun but audience dividing viral film for the up and coming Halloween weekend.

We whole-heartedly expected an equal number of thumbs down to thumbs up for the film but the end goal was always to create a film that made an impact, left a lasting impression and forced a call to action.

Now that call to action would either be:

  1. The audience laughed at the punch line, appreciated the preposterous nature of the film, pressed the thumbs up button, shared the link and clicked through to discover more about the brand.
  2. They hated the film and clicked the thumbs down on the video
  3. Both 1 and 2 talked about their love or distain of the film to friends and colleagues.
  4. Friends and colleagues watched the film to make up their own minds.

So the end result in theory was the same, making the audience discuss the brand and driving a call to action.

In conclusion to this blog post, my personal opinion is a Marmite film can be a risk, but it comes down to what you and your client want to achieve. If your core audience is already there, why risk alienating them with a risqué piece of advertising and marketing. If you are looking to grow your audience, create a stir and get people talking, then Marmite could be the way ahead.

As Creative Bone is a creative video production company, we are always looking to make something different, exciting and memorable, but invariably it’s down to the client, what they want to achieve and how big their balls are.

Personally I agree that all publicity is good if it is intelligent.

But I think Oscar Wilde summed it up best with ‘ The only thing worse than being talked about, is not being talked about’.

Loved to hear your own opinions on Marmite films….other yeast based sandwich spreads are available.

 

Jamie Hammond is a producer/director at Creative Bone.
Find out more about Creative Bone here: https://www.creativebone.co.uk